Ok cupid dating site

On April 7, 2010, Ok Trends, the popular Ok Cupid blog that summarizes dating research, ran a story entitled "Why You Should Never Pay For Online Dating." Curiously, that post appears to have been removed from the site.

(Celebrating the idea, several other websites still link to where the post once lived; visitors are automatically redirected to the Ok Trends landing page.) Could that be because Match.com, a long-time player in the dating game, just purchased Ok Cupid for million in cash?

The higher the percentage, the more likely you are to get along. The "Improve Matches" page suggests that you answer the (literally) 3000 optional questions, (if you have no life to attend to).For another thing, as I'll explain, pay sites have a unique incentive to profit from their customers' disappointment."Ok Cupid launched in 2004 as an alternative to subscription-based sites like and, to this day, brings in almost all of its money from traditional advertising methods.The formula has worked: Ok Cupid was named one of magazine's top 10 dating sites in 2007 and now has more than 3.5 million active members."Today I'd like to show why the practice of paying for dates on sites like and e Harmony is fundamentally broken, and broken in ways that most people don't realize," Ok Cupid co-founder Christian Rudder opened the "Never Pay" story.(A cached version appears here.) "For one thing, their business model exacerbates a problem found on every dating site.

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